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Small business consulting? - Selling your know how to businessesI run a web company that delivers help in the form of small business management and accounting software tools and knowledge to thousands of startups and small businesses worldwide and whenever I explain to folks I meet what I do, I often get asked the same question “Given my working knowledge, how could I apply it and make an income by becoming a small business consultant”? I am always willing to give my opinion as I am privileged enough to spend a lot of my day communicating with small business owners and workforce enthusiastic to chat at length about their issues. Here is what I tell them which I hope you will find useful: The net is the ideal place for finding customers and it makes it easy to reach them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with wisdom and help them fix key challenges. Information marketing - repurpose and sell your expertise to small businesses everywhere via the net Make no mistake this opportunity isn’t just to be found in small businesses it’s equally applicable to large businesses. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The tools to make high quality content are widely available on the world wide web. Constructing a course in simple to use web ready formats is now easy and affordable. You just have to be prepared to spend a little time learning and practicing with the software. The mission here is to generate some valuable content that you can either sell or give away to customers to encourage them to do business with you. You should start with thinking through your objective. Consultancy and Information marketing compliment each other and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again. If you are starting from scratch with no customers but have expertise you know would be useful to others then produce a two minute video to present yourself and your expertise to your potential client(s). Unless you know the target(s) exact problem then make the video generic and stick tothe following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the marketproblem then don’t make the video public, just put it somewhere privateon the Web or even on a disk and post it, again follow up with a call. This approach is ideally suited to situations where you are individually targeting target(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Regular interaction with your list will uncover people’s needs that will help you define what to sell. The more people on your list the more consulting and information marketing opportunities you will unearth. If you would like to discover more about how to do this then click on any of the links in this article. I would be very glad to help you.
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